Unlocking LinkedIn's Potential: A Guide to Generating Leads

Hundreds of leads coming in, thousands of dollars gained from passive income, and millions of impressions. This is what LinkedIn's potential looks like.

Unlocking LinkedIn's Potential: A Guide to Generating Leads

My Success Story on LinkedIn

Like last year, my content generated 13 million impressions on LinkedIn, and I built an entire inbound business on the back of it. In this video, I will show you the step-by-step process of how I get more clients on LinkedIn using content. But listen closely: just posting content on LinkedIn is not enough.

The Changing Landscape of LinkedIn

Two years ago, you could post a poll asking people if they needed help, and it would go viral. But that’s not the case anymore. As LinkedIn has been around longer, the number of users has increased to over 1 billion, and competition has become tougher. So, you need to stand out. If you're committed, by the end of this video, I will share with you the best framework for writing content that everyone loves on LinkedIn.

Finding the Right Topic

Now, the first step is to find a topic. Starting from scratch is the hardest thing ever. Here’s how to simplify it: start by writing down a simple topic you want to use for your content. It can be something like generating job opportunities in entrepreneurship. Dig deep into anything you want, then choose one of those things and mention three points you want to discuss on that topic.

Using Tools for Proven Content

Use the topic you chose in one of those three points. Tools for finding proven content are available. It’s been published by someone else, or else this was a huge breakthrough for me. And how did I not die while writing hundreds of pieces of content monthly for myself and my clients? They have the following tools: Tapo and Tweet Hunter. With Tweet Hunter, although it’s primarily for Twitter, I use it a lot for LinkedIn content because there’s more content on Twitter than on LinkedIn. You can even download a free Chrome extension and search for the best posts on the one keyword you want.

You can even take it a step further and go to your favorite creators' accounts and scan their content, looking for something specific. The keyword tab is exactly the same, but for LinkedIn, you can log into the platform, switch to search mode, then type in your topic or keyword to get hundreds of proven ideas right away. Now you can find posts that resonate with you, take inspiration from them, and start writing.

Creating Valuable Content

If you want to go further, with Tapo, you can optimize the content you’re searching for. When creating content, there are three things you should do: make it educational, inspirational, or entertaining. By having a clear idea of your post, you can be more selective about what you want.

Take a screenshot and place it in a swipe file or copy and paste for later use. So let’s say I was looking for deep, relevant topics and I wanted to do an educational post. Now that I have hundreds of ideas, I’ll start choosing those that begin with “how to.” Here’s how to do X steps, etc. Educational posts can provide some value. So instead of falling into the rabbit hole of Twitter and LinkedIn, I have a clear goal now, and that’s done.

Writing with Structure

Ready to write LinkedIn magic using posts and the frameworks from the post I studied? Write a post similar to one that has a similar rhythm. If the post you’re looking at starts with “how to” and has five lines and main points, along with a short call to action at the end, the idea is to replicate that same structure but use your original ideas. Mimicking is not copying. This is the fastest way I can teach you how to write good LinkedIn content without spending thousands of hours learning copyright basics.

Again, the key is to simulate, not to copy. As Tony Vinny says, if you steal from one, you’re just a thief. But if you steal from everyone, that’s research. Now before I tell you my secret writing framework, let me explain how this will actually lead you to more leads. All of this ties back to finding your true lookalike audience.

Engaging with Your Audience

By doing all of the above, you’re setting yourself up. Thank yourself for writing a great post. You’ve nailed your hooks; you’ve organized your framework. The idea of content is a specific point you need to realize. Now we need to look at who engages with your content. Often, people just post and ignore and expect results, but that’s a huge mistake. There’s a process involved.

Every time you post, you need to connect with your comment section, for example, your ICP (Ideal Customer Profile). And if your ICP is commenting on your content, they’re interested. You just need to convert them. Typically, people have a very clear view of who they are and what they do in their headlines. Now, once you find your clear ICP, start a conversation with them.

Personalizing Connections

Send them a personal connection request if you haven’t already. The key here is personalization. Among all the automation tools like ChatGPT and AI, just be human. If someone comments on your post, connect with them. Here’s a quick text for you: “Hi [Name], thank you for the comment! That was really nice. Are you also interested in the topic of the post?” I’d say something like, “Hi Sarah, thank you so much for commenting on my post. That was really nice. How’s it going for you on LinkedIn this year?” Simple, smooth, and easy to build a conversation from, and see if they respond that they’re clearly interested in something you have to sell.

Or maybe they’re just curious to know more about you, but most often it’s something you have to offer on LinkedIn. After all, it’s a B2B platform where people gather there mainly to make sales.

My Content Framework

I will share my own content framework that I used to write most of my content. It should be broken down into four parts: a lesson, a story, practical tips, and then an action prompt or a PS. You start with the story, then quickly move to the explanation behind it. If it’s relevant to people, you should deliver a lesson so that readers benefit from you, and not just fluff. Then finish off by adding a question element or a PS. End with a catchy statement or make them feel satisfied hearing and seeing it. And there’s your magic post!

This framework has literally brought me millions of views, hundreds of leads, and helped many others do the same. This is why it’s successful because you provide three content elements: one source of inspiration, a beginning lesson, and entertainment all around. So go ahead and try it out! What’s the worst that could happen? You might get a few likes and maybe make some friends, but if all of this happens, well, the opportunity is insane.

Final Thoughts

If you were to start from scratch again, this is exactly the process I would use for kings and queens. I hope this is helpful for you, and I can’t wait to see...