Google Ads Introduces "Conversation Started" Conversion Action for WhatsApp Ads

Google Ads has launched a new conversion action called "Conversation Started," which tracks when users initiate a conversation through message-based assets, particularly through platforms like WhatsApp. This new feature is part of Google’s ongoing efforts to enhance its tools for businesses focused on conversational commerce and customer engagement.

 

Google Ads Introduces "Conversation Started" Conversion Action for WhatsApp Ads

With this addition, businesses can now measure when potential customers click on message extensions in their ads, such as the "Click-to-WhatsApp" button, and start a conversation. The goal is to provide advertisers with deeper insights into customer behavior and engagement, especially in industries where real-time communication is essential, such as retail, healthcare, and customer support.

The new "Conversation Started" conversion action is designed to be a primary metric under Google-hosted conversions. It helps businesses optimize their campaigns by better understanding how their message-based ads perform. Whether it’s answering customer queries, booking appointments, or completing a sale, this metric gives advertisers a clearer picture of how effective their WhatsApp-based interactions are in driving conversions.

For e-commerce businesses, this tool can be particularly valuable. For example, online retailers using WhatsApp for customer support can track how many users initiate conversations after clicking on their WhatsApp ads. This insight allows companies to refine their marketing strategies based on user behavior and optimize messaging tactics. Similarly, service providers who use WhatsApp to offer real-time consultations, like healthcare clinics or legal advisors, can monitor how many conversations lead to booked appointments or other valuable actions.

As messaging continues to play a key role in customer interactions, Google’s new "Conversation Started" conversion action represents an important step toward adapting advertising solutions to modern consumer behaviors. By leveraging this metric, businesses can better assess the impact of their conversational ads and create more personalized experiences that drive higher engagement and ultimately, increased sales.

This move aligns with the growing trend of conversational commerce, where real-time, personalized communication is becoming a cornerstone of digital marketing strategies. As more businesses shift to platforms like WhatsApp, Google Ads is positioning itself to provide the necessary tools to measure and optimize these new forms of engagement.