Google has launched a new curation service within its Ad Manager, aimed at helping agencies discover and secure advertising deals more effectively.
This initiative responds to the growing need for alternative targeting methods as traditional data tracking faces challenges.
The service allows advertisers to access curated ad inventory across various platforms, enhancing audience targeting while maintaining brand safety.
Notably, Google is not charging agencies for this service; instead, it facilitates fee payments to data providers that assist in curationore details, you can read the full article here.
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