In a move to expand revenue opportunities for content creators, TikTok has introduced a new feature allowing select creators to add affiliate links directly to their videos. These links appear at the top of the comment stream, enabling viewers to click and be directed straight to the promoted product pages.
This feature is part of TikTok’s strategy to enhance interactive shopping content, providing a seamless shopping experience where viewers can easily purchase products based on trusted recommendations from their favorite creators. The addition aims to support creators by offering new tools for generating additional income and promoting e-commerce within the platform.
Marketing experts believe that this change will significantly boost conversion rates on TikTok, as brands now have an opportunity to work directly with influencers to increase their presence on the platform and drive sales through interactive ads and affiliate links.
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