Dr. Sevil Yesiloglu, Senior Lecturer in Marketing at Queen Mary University of London, has co-authored a groundbreaking new book titled " Advertising in the Digital Age: Theories and Practices ." Alongside Dr. Joyce Costello, Senior Lecturer at C…
Continue ReadingHave you ever noticed how much advertising has changed over the years? If you're like me, you probably see ads all the time—on your phone, computer, and even in your inbox. That’s the magic of online internet advertising . It’s everywhere! And whether…
Continue ReadingIn today’s digital marketing world, advertising campaigns play a pivotal role in driving business success. With so many options available, marketers are faced with a major challenge in how to optimize campaigns to reach their target audience and increase reve…
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In the era of digital marketing, advertising content writing has become one of the essential elements for the success of any marketing campaign. "Have you ever wondered why some advertisements leave a greater impact than others?" Advertising Co…
Continue ReadingIntroduction: The Importance of Digital Advertising in Our Time Today, digital advertising has become one of the most powerful marketing tools that companies rely on to reach potential customers. Data from Statista reports that global spending on digital…
Continue ReadingIs Content Marketing Better than Advertising? What is Content Marketing? Content marketing has many features that distinguish it from other methods. Let’s focus on the most important points that may benefit you. Building Trust: Quality content he…
Continue ReadingAs I dive into the world of PPC advertising, I realize how crucial it has become for businesses today. With the rapid evolution of technology and the increasing reliance on the internet, this advertising model allows companies to precisely target their audie…
Continue ReadingIn the ever-evolving world of digital advertising, banner ads have played a pivotal role. They have been around since the early days of the internet, serving as a canvas for brands to capture attention, communicate value, and drive action. But what does the…
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