The global big data market is evolving rapidly, with artificial intelligence (AI) playing a key role in shaping the trends. In a recent market research report by Technavio , it was revealed that the big data market is expected to grow by $508.73 billion f…
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Have you ever wondered how companies today manage to showcase their sustainability efforts effectively? In the digital age, big data analytics has emerged as a game-changer for businesses aiming to improve transparency and accountability in their sustainabi…
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Welcome to our latest article! Today, we're diving into a crucial topic in the world of digital marketing—using big data to improve audience targeting. With rapid technological advancements and the growing role of data, leveraging big data has become e…
Continue ReadingHow I Successfully Leveraged Data Analytics To Capitalize on Change Opportunities in Digital Marketing As a digital marketer with over ten years of experience, I have witnessed firsthand how data analytics has revolutionized marketing strategies. In an era …
Continue ReadingWelcome to the world of digital marketing that resembles a car race. The more you press the pedal, the more you need to pay attention to numerous details and be prepared for any sudden changes in the road. Imagine being in a room filled with business owners…
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Dr. Sevil Yesiloglu, Senior Lecturer in Marketing at Queen Mary University of London, has co-authored a groundbreaking new book titled " Advertising in the Digital Age: Theories and Practices ." Alongside Dr. Joyce Costello, Senior Lecturer at C…
Continue ReadingPredictive analytics is transforming the way businesses make decisions. By analyzing historical data and predicting future trends, it empowers companies to make informed, strategic decisions. Predictive Analytics: Revolutionizing Data-Driven Decisions I…
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In the ever-evolving world of digital advertising, banner ads have played a pivotal role. They have been around since the early days of the internet, serving as a canvas for brands to capture attention, communicate value, and drive action. But what does the…
Continue ReadingWhen I first entered the world of digital marketing , I faced numerous challenges and obstacles that initially seemed like they would hinder my success. However, as tools and technologies evolved, my personal experience in digital marketing and the use of th…
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DMindigitalage · Digital Age : Effective Digital Marketing Strategies For Financial Services And Institutions In 2025 In the ever-changing world of digital marketing, financial institutions remain in dire need of adopting modern strategies that ensure they …
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